SEO Session with Leslie Carruthers
Biographical Sketch:
As a search engine marketer Leslie Carruthers helps businesses make Google, Bing and Yahoo! sell for them.
She has helped some of the most prominent names in business achieve their online goals, including Fortune 500 and 1000 companies.
Her firm, The Search Guru, drives targeted traffic to their websites, improves conversion rates and increases rankings.
A seasoned Internet marketing professional and search engine marketer, her background includes thirteen years in Internet marketing and ten years in Search Marketing.
She has made presentations to the national Direct Marketing Association (DMA), Search Marketing Expo (SMX) and the Coremetrics Client Summit as well as others. Leslie will share actionable tips and strategies that you and your team can apply immediately.
The CBG Affiliate Weekend will be held on July 15-18, 2011 in Niagara Falls, Canada.
Goals and Objectives:
- Present an educational 101 level workshop designed to guide individuals through Search Engine Optimizations Best Practices and empower them to take their sites and affiliate earnings to the next level
- Answer questions from beginners to intermediate to advanced search marketers
- Explore how best practices SEO can support attendees affiliate work
Instructional Strategies:
- Instruction is interactive, teaching with all modalities (auditory, visual and tactile), with audience participation. Leslie will use real life examples from attendees, field questions, perform Site Clinics providing real time recommendations (if Internet connection is available), lead the class in written exercises and more, all facilitated via a PowerPoint presentation. Teaching to all modalities ensures that this experiential learning opportunity leaves participants ready and able to apply what they learned. The bottom line objective is that attendees leave with actionable items they can apply at their own websites to generate leads and fulfill on their mission. To that end Leslie will share actionable tips and strategies that attendees can apply immediately and make the search engines (Google, Yahoo!, etc.) turn their web sites into a lead generating, cash-churning, high ROI (return on investment) lead generating machine.
- Key terms will be defined and base level concepts explained in easy to follow, everyday language. We will demystify the world of Search Engine Optimization. Attendees will feel competent about what they can do themselves and if they choose to outsource that they can work with their web site vendors to make their web sites search engine friendly.
- We request that a few of the attendees allow us to incorporate real life examples
from their curent websites into the presentation, so participants see the work
in action. Leslie will walk particpants through those real life examples with
screen shots
and instruction on how those site owners can take their websites to the next
level. If a live internet connection is available Leslie will also include
a Site Clinic. In that she will review attendees sites on the fly, calling
on the audience members to practice their new found skills, auditing their
own sites as well as those of peers. This experiential learning ensures that
attendees are able to apply what they learned when they return home to their
desks. Also provided will be a digital PDF handout and links to online resources
such as a glossary of terms, so participants can speak with technical resources
and web developers and designers confidently, in their language. ebooks will
be available to purchase for those attendees who desire additional support
after the session. And we’ll share a sense of time required and fees typical for
outsourcing.
Program Description
Leslie will join us Friday Evening for one on one SEO Questions in the Games room and Saturday she will have a 2 hour presentation followed by Q & A.
Saturday Session Title and Description:
How to make Google, Yahoo! and Bing sell for you.
Turn your website into a $$ lead machine with Search Engine Marketing.
Time / length: 1.5 hours (interactive presentation), .5 hours for questions (I’ll take questions during the presentation, too)
Abstract: Learn the latest and best techniques to drive the right prospects to your site, including:
- Best Practices Search Engine Optimization (SEO), including:
- Building a search engine friendly website
- Keyphrase research
- Keyphrase strategy
- Copywriting
- Link building
- Analytics (conversion)
- Blogging
- Social media
- Buzz Marketing
You’ll discover strategies for keyphrase research and development, link building, content strategies, blogging and much more. And we’ll cover the top mistakes web site owners make. Whether you are new to Search Marketing or have already used Google, Yahoo! and Bing to drive leads for your business you’ll leave this session with a list of lead-driving AI’s and a clear sense of how much time you’ll need to do it.
And you’ll leave knowing:
- what your immediate opportunities are,
- where to focus now if you’ve implemented an initial search marketing effort and
- the long term areas that always produce.
Learning Outcomes: (actions that the participant will be able to take as a result of taking this session, or actions that the participant will take during the course to achieve the result. Actions are measurable or observable.)
- Participants will be able to describe how search engines work
- Participants will be able to identify the op 3 secrets to search engine optimization
- Participants will be able to discuss the top 6 things they co do to make their site search engine friendly
- Participants will be able to describe what it takes to rank for the keyphrases their prospects are typing into the search box at Google and Yahoo!
- Participants will be able to list their short term, mid term and long term SEO activity / to do lists
Handouts: No need to take copious notes – stay present and download the digital document / PDF overview of the Saturday session will be provided for the event’s website and will also be available at TheSearchGuru.com. Handout will include budget guidelines for both time necessary for in-house SEO and outsourcing.
Full bio:
Leslie Carruthers is president of The Search Guru, a search engine marketing
company serving medium, large and enterprise-level businesses who think big.
Partial client list includes: Fortune 500 and 1000 ecommerce firms, as well
as other leading lead generation and direct sale businesses (both b2b and b2c).
Leslie has been featured in an interview with Guy Kawasaki and has presented to groups such as the Direct Marketing Association (DMA), Coremetrics Client summit, among others.
Leslie is the past director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She and the staff of The Search Guru are thrilled to execute their mission: to help people grow their businesses, be successful, and make a difference.
Leslie is a seasoned Internet marketing professional and search engine marketer.
Her background includes thirteen years in Internet marketing and ten years
of search engine marketing.
Trained directly by Heather Lloyd-Martin, the pioneer of search engine marketing (SEM) copywriting, and Detlev Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled webmaster and web developer.
She has both client-side experience, directing search marketing efforts in-house and managing outsourced vendors, as well as agency experience. She was the Internet marketing manager for Pioneer-Standard Electronics, a $2.6 billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.
http://www.thesearchguru.com/bio.asp
Leslie Carruthers
President
TheSearchGuru.com
Results@TheSearchGuru.com
mobile: (440) 463-3871
office: (440) 306-2418
fx: (440) 306-2449
Hilton Conference Room
Game room
Fireworks from the Restaurant
Hilton Rooms and Suites
Swimming Pool
Watermark Restaurant
Brazilian Steakhouse
Hotel Lobby
Fallsview Hilton Hotel
